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Our Story

Our Story

Built from a gap.
Shaped by a vision.

Dianoche began with a simple belief: the experience of fine jewellery could be more transparent, more personal and more considered.

Dianoche jewellery gifting moment
Diamond ring by Dianoche
Where It Began
Chapter 01 — The Beginning

Bridging gaps. Redefining standards.

Dianoche was born from the shared vision of three industry veterans who had spent years immersed in the diamond trade.

Along the way, they saw gaps in the traditional experience — inconsistencies that could leave clients underserved and undervalued. Instead of accepting the standard, they chose to create a different one.

Experience Transparency Client First
Chapter 02 — The Vision

A new standard of brilliance.

The idea was not simply to create another jewellery company.

Dianoche was shaped around integrity, expertise and innovation — bringing deep diamond knowledge together with a more personal approach. Our goal was to create an experience where clients could make every decision with confidence and clarity.

Integrity Expertise Innovation
Chapter 03 — Dianoche

Brilliance, day & night.

The name Dianoche was inspired by the idea of day and night — a reflection of our commitment to being there for clients whenever and wherever their jewellery journey begins.

Online or in person, the purpose remains the same: thoughtful guidance, exceptional diamonds and service built around the individual.

Day   /   Night

More than a name. More than jewellery.
A standard built differently.

Timeless Diamonds, Exceptional Service, Anytime, Anywhere.

Dianoche: Redefining Brilliance, Day and Night

The name Dianoche, inspired by the Italian words for "day" and "night," perfectly encapsulates their promise to deliver unparalleled service at any hour. Whether online or offline, Dianoche exists to empower customers with the confidence to make informed decisions, providing the finest diamonds tailored to their unique needs. It’s not just a business, it’s a commitment to excellence, crafted with precision and driven by passion.

Meet Our Founders

Three perspectives. One standard.

Dianoche brings together decades of experience in diamonds and fine jewellery, united by a shared belief in knowledge, transparency and a more personal way of doing business.

Elad Krishberg, founder of Dianoche Tal Wilf, founder of Dianoche Gilad Wilf, founder of Dianoche
Founder · Dianoche
Founder 01

Elad Krishberg

Founder · Dianoche

“The jewellery buying experience should feel joyful, personal and completely transparent.”

With nearly two decades of experience across Asia, Elad brings an intimate understanding of both the diamond industry and what clients truly value.

His vision is to make exceptional jewellery feel approachable without compromising on quality — building lasting relationships through trust, transparency and genuine personal service.

Client Experience Transparency Value
Founder 02

Tal Wilf

Founder · Dianoche

“Beautiful jewellery matters, but the relationships behind every piece matter just as much.”

Having grown within the jewellery industry, Tal's experience spans strategy, operations, marketing and the relationships that connect all of them.

At the heart of her approach is honest communication and the belief that every client should feel welcomed, understood and confident throughout their jewellery journey.

Relationships Honesty Personal Service
Founder 03

Gilad Wilf

Founder · Dianoche

“There should be no small letters. Knowledge and transparency should always come first.”

Working in the diamond industry since 2001, Gilad brings extensive international experience spanning private clients, investors and auction houses.

His philosophy is grounded in transparency, ethical practice and sharing knowledge — principles that have shaped Dianoche's approach to building lasting relationships in Singapore and around the world.

Knowledge Integrity Global Expertise

Different perspectives. Shared expertise.
One commitment to doing things differently.

The Dianoche Philosophy

Luxury shaped by purpose.

Beyond exceptional gemstones and fine jewellery lies a simple belief: true luxury should carry meaning, integrity and a story worth passing on.

01
Our Mission

Beauty with meaning.

Our mission is to unite exceptional craftsmanship with conscious luxury, creating fine jewellery that honours tradition while embracing a more thoughtful future.

From carefully selected gemstones to one-of-a-kind bespoke creations, we believe every piece should offer beauty, quality, transparency and lasting value.

02
Our Vision

A new expression of luxury.

We envision a world where fine jewellery is valued not only for its brilliance, but for the story, craftsmanship and intention behind it.

By celebrating timeless design, vintage treasures, bespoke artistry and responsible choices, we hope to create a more personal and enduring definition of luxury.

03
Our Core Values

What guides every piece.

Every Dianoche experience is built on trust.

We pair generations of jewellery expertise with honest guidance, thoughtful craftsmanship and deeply personal service — creating pieces and relationships designed to last.

Transparency Craftsmanship Responsibility Personal Connection Timelessness

Jewellery created not simply to be worn, but to become part of your story.

Crafting Timeless Masterpieces

Artelier by Dianoche

Let Artelier by Dianoche bring your dream jewellery to life with expert craftsmanship, personalized service, and unmatched attention to detail.

Artelier by Dianoche

At Artelier by Dianoche, we believe that jewellery is more than just an accessory, it’s a reflection of your story, style, and emotions. Our in-house jeweller brings years of expertise in craftsmanship, ensuring that every piece is designed with precision and passion.

Craft your dream jewellery

Turn your vision into reality with our bespoke jewellery services. Whether you’re looking for a one-of-a-kind engagement ring, a sentimental pendant, or a statement piece that speaks to your individuality, our experts will work closely with you from concept to creation. With high-quality diamonds and precious metals, we craft exquisite pieces tailored to your preferences, ensuring exclusivity and timeless elegance.

Jewellery Revamp & Restoration

Breathe new life into your cherished heirlooms with our jewellery revamp services. Whether you want to modernize an old design, resize a piece, or restore its original brilliance, our skilled artisans will meticulously enhance and transform your jewellery while preserving its sentimental value.

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